Pashion Footwear - Demo Day!

We are excited to announce our client; Pashion Footwear, presented their product and business model live for the first time and received a standing ovation from potential investors.

Pashion Footwear is a startup creating the world's first fully convertible heel. The idea was created in 2016 after Haley Pavone; founder and CEO of Pashion Footwear, realized her sorority sisters all shared the same problem of bruised and battered feet after taking their high heels off to dance. Realizing there was a creative solution to fix this problem Haley set to work researching. Three months later Haley pitched her initial concept to the Cal Poly Hatchery Program and was accepted on the spot.

Nine is currently working with Pashion Footwear to refine their prototype and develop the concept into a commercialized product ready to change the high heel industry. 


For more information on Pashion Footwear and their initial fundraising round please click on the link below.


Forsake - The Phil Chukka

Since the beginning of Forsake and Nine's partnership both teams have worked hard creating a solid foundation of products that truly embody the brand's spontaneity and design focused mentality. The Phil Chukka, a new style for fall 2017 is the partnership's next generation of products ready for new experiences, and everyday adventures.




We are excited to help our friends at Forsake launch the next generation of products for the fall 2017 season. Check out the link below to learn more about the new 2017 collection.


Superfeet - Fall 2017 Collection

We are proud to be part of the release of Superfeet's fall 2017 footwear collection. From product strategy, to development and production; our team based in the US and China collaborated with Superfeet to create every detail and produce every shoe in this season's collection. 


Built from the inside out.

When Nine started the product strategy for Superfeet's first footwear collection both parties quickly realized an unconventional approach to footwear was required. Flipping traditional techniques on its head, a collection was born where every shoe was built around a Superfeet insole. The result is a shoe engineered to cradle your foot and move perfectly with your stride, delivering the best casual performance available.   


1) It starts with a Superfeet Supercork™ Premium Insole with the unmistakable Superfeet shape

2) Lock-and-Key™ Construction for one of a kind fit

3) Flex-Groove Outsole complements your foot in motion

4) Premium Materials leather and mesh complete the perfect comfort package


To learn more about Superfeet's fall 2017 footwear collection please follow the links below.